Robi Axiata Limited is a public limited company, where Axiata Group Berhad of Malaysia holds the controlling stake of 61.82%, Bharti Airtel of India holds 28.18%, and general public holds the remaining 10% stake. The company made its debut in the country’s twin stock markets in Dhaka and Chattogram on the 24th of December 2020 with the largest ever IPO.
The company commenced operation in 1997 as Telekom Malaysia International (Bangladesh) with the brand name ‘Aktel’. In 2010, it was rebranded as ‘Robi’ and the company changed its name to Robi Axiata Limited.
Robi is the second largest mobile network operator in Bangladesh with 53Mn subscribers, out of which close to 22.5Mn are 4G subscribers, as of end of September 2021. The company also boasts having the highest percentage of data users (74%) in the industry.
Following the merger with Airtel Bangladesh, the merged company, Robi Axiata Limited (Robi) started its commercial operation on 16 November 2016. As of now, this is the biggest ever merger of the country and first ever merger in the mobile telecom sector of Bangladesh.
It is the first company to launch 4.5G service in all the 64 districts of the country. In fact, this landmark milestone was achieved on the first day of the commercial launch of the service by Robi on 20 February 2018. It is the first mobile operator in the country to deploy 4.5G technology in 100% of its network sites across the country. By the end of September, 2021, Robi ensured 98% population coverage of its 4.5G network with more than 14,231 sites.
The company has introduced many first of its kind digital services in the country and has been the pioneer for paving the way in taking mobile financial services to the underserved communities in the rural and semi-urban areas. It is the only mobile operator in Bangladesh to have successfully conducted the trial run of 5G and the first operator to have launched Voice over LTE technology on its 4.5G network.
Being deeply involved in the socio-economic development, Robi has created the largest online school, Robi-10 Minute School, set up safe drinking water facilities in 10 major railway stations and partnered with Aspire to Information (a2i) for setting up the contact centre, 333, offering information on availing government services.
Robi has also been the trail-blazer in the industry in unveiling unique digital solutions. The country’s first comprehensive Islamic lifestyle app, Noor, digital entertainment platform, Binge, sports entertainment app, My Sports, mobile-based health insurance digital service, My Health, customers’ digital self-service window, My Robi app, comprehensive audio-visual digital music platform, Splash, are a few of the examples.
With the promise of creating new experiences in the lives of its customers with innovative digital products and services, Robi emerged with a fresh brand appeal in January, 2020. Its focus on innovation has led to the creation of agile work culture in the organization that thrives on collaboration. As a result, Robi now enjoys a commendable lead in the industry in deploying Data analytics, Artificial Intelligence, IoT, Cloud solution and various other digital technologies to innovate every aspect of its business.